Living in a Box: gender and genre

KJ Charles

A lot of people are angry about the gendering of children’s books. Well, just look.
activity books
Boys are brilliant, girls are beautiful. Boys have adventures, girls are surrounded with pretty ornaments. Check out @lettoysbetoys if you want to go into the whole sordid mass of pink and blue that is gendered children’s publishing.

Just to head off two things at the pass:

1) It is perfectly possibly to publish for kids who like pretty frilly things (or things that go, or dinosaurs, or adventure) without slapping a gender exclusion on it. Usborne and Parragon have both stopped publishing specifically ‘Girls Activity/Sticker/Doodle’ books without noticeably reducing their output. @LetToysBeToys tweeted this interesting image just today from one of the most obnoxious purveyors of gendering. See? Not that hard, is it?

neutral

2) Girls’ and boys’ brains are not ‘hard wired’ to like particular colours. Any preference is entirely cultural. A Ladies’ Home Journal…

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